Customer

Why Customer Personas Matter in the Era of Performance Marketing

Marketing, Customer /

How Customer Personas Bring Humanity Back to Performance Marketing In today’s hyper-optimised world of performance marketing – where every click, view and conversion is tracked – the human behind the screen can often become an afterthought. As digital marketing continues to evolve, the pursuit of performance has become increasingly data-driven. Campaigns are optimised in real-time, […]

Why Customer Personas Matter in the Era of Performance Marketing Read More »

The Role of Finance in Enhancing Customer Experience

Customer /

The world of finance has transformed dramatically over the years, evolving from a primarily back-office function to playing a pivotal role in shaping an organisation’s customer experience. In today’s competitive business environment, finance can be the driving force behind creating a compelling customer experience, ultimately leading to improved profitability and enhanced economic results. Why Does

The Role of Finance in Enhancing Customer Experience Read More »