Why Customer Personas Matter in the Era of Performance Marketing

How Customer Personas Bring Humanity Back to Performance Marketing In today’s hyper-optimised world of performance marketing – where every click, view and conversion is tracked – the human behind the screen can often become an afterthought. As digital marketing continues to evolve, the pursuit of performance has become increasingly data-driven. Campaigns are optimised in real-time, […]

Why Customer Personas Matter in the Era of Performance Marketing Read More »